Book by Marc Belaiche, CPA, CA, President of TorontoJobs.ca. This book contains information on job search tips, what recruiters do, interviewing tips and how to find that perfect job. This book is for you if are a job seeker, a new graduate looking for your first job, someone who plans on moving to Canada, a recruiter, or someone who coaches people looking for a job.
How the Shift to Mobile is Impacting Recruiting Needs
How the Shift to Mobile is Impacting Recruiting
By Marc Belaiche, CPA, CA and
The number of job
seekers using their mobile device to search for jobs has risen significantly
over the last few years. By converting your job postings to a mobile-friendly
version, you can increase the number of potential applicants. Following are
tips for attracting qualified candidates by making job postings mobile
Ensure that job seekers can access your job postings on their mobile devices. This
ensures greater convenience for those seeking jobs and will increase traffic on
the recruiters’ site.
Your job postings
should still be easily accessible using conventional computer searches since
not everyone uses mobile devices. Job seekers who use their mobile can save job
postings and apply later using their computer. As a result, the URL on both the
mobile and the computer versions need to match.
It’s predicted that
in the next year 75% of job seekers will use their mobile device for job
searching, and 44% will apply using their device.
Job seekers require
the ability to quickly view available positions and their accompanying job
descriptions. If potential candidates can’t easily find this information, they
will look elsewhere.
Easy to Apply
process should be short and easy to use, otherwise it may deter applicants from
applying. Ideally, the candidate should only be required to upload or email
their resume and add a minimal amount of information.
Use Social Media
Both employers and
job seekers use Linkedin, Facebook, and Twitter. These sites can be used for
both employer branding and promoting open positions. Links to job postings can
be added to your company’s social media pages to attract more applicants.
Job seekers can
easily search for jobs using an app on their smart phone. As an employer or
recruiter, you can create an app for your company’s job postings or you can use
a job board that already has an app. This will help increase the number of job
seekers who have access to your postings.
for a large percentage of the workforce and many of them found their current
job through social media. This generation is the force behind the increasing
number of job applications using their mobile devices to seek and apply for
Google has implemented
a ranking system and the algorithm rewards sites that are mobile-friendly, and
penalizes sites that aren’t. Your Google ranking can have an impact on the number
of visits to your site.
Job seekers prefer
job boards that have a large and steady number of job postings and they also
want the option of refining their searches. It can also be difficult to go
through numerous job postings without an advanced search engine on your mobile.
The inconvenience of not having this feature may deter potential applicants.
sites are needed to accommodate job seekers who use their mobile devices to
search and apply for jobs. These job postings should be readily accessible and easy
to apply to.
Social media and
job search apps are useful for branding your organization by improving your
image and making your company a desirable place to work. Make a plan to convert your site to a
mobile-friendly version to increase the amount of qualified candidates you’ll receive.
Marc Belaiche is a CPA, CA and is President
of TorontoJobs.ca, an Internet recruitment business and recruiting firm located
in the Greater Toronto Area. Marc is
also the author of the book “Tales from the Recruiter”. Marc has been in
the recruitment industry since 1995. TorontoJobs.ca allows companies to post
their positions online, search a resume database to find candidates, provides
full temporary and permanent recruitment and outplacement services.
TorontoJobs.ca also allows candidates to search and apply to positions directly
online and get career, interviewing and resume tips all at no charge. Marc is
also President of TorontoEntrepreneurs.ca, an organization geared towards business
owners (seewww.TorontoEntrepreneurs.ca) and has the annual Toronto Entrepreneurs Conference (see www.TorontoEntrepreneurs.ca/conference). You can reach Marc at firstname.lastname@example.org and check out TorontoJobs.ca at www.TorontoJobs.ca.
Nicole Paolucci, HR and Marketing Intern for
TorontoJobs.ca. Nicole is a graduate from York University. To contact Nicole,
please email email@example.com.